TAKE A RIDE
(Not edited but you get the vibe)
Supporting buddybrand with content ideas and copy writing for one of the most iconic sweets in Germany.
Globus wanted to inspire its customers with a mouthwatering grill special. To stand out from the masses, we created a virtual table with delicious dishes and unique illustrations. From food pics to illustrations, almost all contents have been handmade.
I supported oddity for Globus with
+ ideation for grill specials
+ research for recipes & fun facts
+ photo shooting list & coordination
+ user experience
+ content appproval
Brochures are visual nightmares: Artificial stock footage and the illusion of a perfect world. To stand out from the crowd, KaufDA did the opposite. We showed the imperfection of daily life – always inspired by offers featured in the KaufDa App.
Supporting Bonial with:
+ a three days work shop
+ ideation for campaign routes
+ headline mechanic
+ copy and motive proposals
This never made it, but I liked the idea to write "I hate Star Wars" on an ad and link users to this landing page: "hate brings you to the wrong site".
... in Germany. Thanks to modular scenes, it worked pefectly for different social ad formats. I supported oddity with storyboarding and stock video research.
The digital agency, Moccu, aimed to surprise its clients with an unconventional Christmas gift. Therefore we created a customized soundbox that included individual voice snippets for each client, featuring inside jokes and memorable moments from the past year. To make the gift even more personal, we recorded the voices of the entire Moccu team.
I supported moccu with:
+ ideation for Christmas ideas
+ content creation
+ user experience
Movement is more than physical activity. It's also an emotion and a mindset. That's why OTTO teamed up with activists like @phenix and @alexasearth to tell their stories.
Supporting oddity for OTTO:
+ ideation for campaign routes
+ influencer research
+ interview questions and storyboards
+ instagram assets
+ campaign claim
MOVEMENT
IS EVERYTHING
LIFE IS NOT PERFECT
Hydra Genius is the new drink for your skin. That's why we created a virtual waterbar to showcase the new liquid care range at its best. We also approached liquid skincare as a lifestyle: Therefore we teamed up with creators who introduced water-infused drinks, that also provide skin care from within.
Following the suggestion of a physical waterbar experience, L'Oréal Paris organized a successful waterbar event in an old indoor pool in Berlin. The event generated a lot of buzz and dozens of contents by influencers and beauty lovers. Read about the event, realized by Sister Mag.
I supported moccu for L'Oréal Paris
+ ideation of campaign routes
+ user experience for different campaign phases
+ content production
+ video treatments for influencers
+ photo shooting list and coordination
+ display ads production
HO, HO, HO!
CHEERS!
Supporting oddity for Orangina:
Ideation for several social contents to celebrate Summer even a bit earlier.
THE MOST SUCCESSFUL BUMPER AD ...
HOW TO ESCAPE
FROM RENTING HELL
Finding a suitable apartment is hard. At fair conditions almost impossible. To adress that, we created an eye catching series of rental nightmares and, of course, a solution to escape with wüstenrot.
I supported oddity for wüstenrot with:
+ ideation for campaign routes
+ storyboards for social assets
+ stock video research
How to increase awareness for animals in danger? Cuddling with prominent scoccer club mascots on social media. Together with oddity for Krombacher.
SOCIAL
CUDDLING
TAKE THE EXIT
We helped developers to escape from bad work environments by launching a recruitment hub for METRO's new tech lab, METRONOM. Potential candidates could watch funny clips, create a funny resignation letter, or purchase developer fashion to make a statement. The teaser phase generated buzz, and the reveal phase showcased METRO as a desirable employer.
I supported Tropen with content ideation,copy writing and UX for different campaign phases.
HAVE A SEAT!
INSTAGUM
Together with buddybrand: Ideation and copy writing of several social media assets for Lachgummi.
This site has been tested by my mother.
LET IT SNOW
To annouce its popular Monopoly sweapstake, McDonald's teamed up with Shirin David. She became the one & only Ms. Monopoly surprising guests with fantastic prices.
Supporting Scholz & Friends for McDonald's with:
+ Storyboarding for "Let It Snow" video and rap edition
+ Campaign claim proposals
To rise awareness for the new Han Solo movie, oddity collaborated with YouTube Creators to create a humorous Star Wars quiz. My role involved developing the concept in detail and creating all of the quiz questions.
SOCIAL MEDIA CONTENTS FOR DM
@dm_deutschland Der CEO of Weihnachten weiß, wie es geht 💅✨ #dmliebe ♬ GASLIGHT - INJI
I supported WongDoody on a wide range of social media assets and performance campaigns with content ideation and copy writing.
SUMMER
STARTS NOW
At a time when we're focused on what sets us apart, clever fit brings all kinds of fitness enthusiasts together. I supported Zebra with storyboarding and voice over.
FITNESS IS FOR EVERYONE
TOFFEELICOUS
A successful project is not a one man or one woman show. It's the collaborative effort of many beautiful minds. A big shout out to all talented people I worked with. Let's do it again.
Due to the respect of contract obligations I cannot publish all projects I was involved in. Last update: January 2024.
